Shelter Animals Go Social

Last week, I found out that our favorite dogs on Instagram can make upwards of $3,000 dollars a post. Since then, I have found out that their post can have more of just a monetary impact. It's a complete game-changer. It's a life-changer.
The amount of time spent in the shelter has drastically decreased for these shelter animals since their appearance on social media. Claire Garth, from Sydney Dogs and Cats Home, shared that the average time spent in the shelter is just a short 10 days. This can be attributed to posts like the one shown below. Followers see it, tag a friend, visit the shelter, and sometimes leave with a new member of the family!

That being said, it has been discovered that dogs have a much bigger impact than cats. Not to say that cats don't have their 15 minutes of fame. They are still a focus point of social media accounts everywhere. It has also been determined that keeping the message positive is much better than trying to make followers feel bad. For instance, we all know that Sarah McLachlan commercial that makes us cry as soon as we hear it. Most of us change the channel. If you're like me, you sit there throughout the whole commercial crying at the television. But do we go out and adopt? No. It's easier to convince people to go adopt a happy, playful dog, than to bring home a pitiful one. If the shelters can keep the animals happy once they arrive, it is only a few days before they find a forever home.

Link: http://mashable.com/2016/08/10/social-media-shelter-animals/#KIuY79WRwmqx