Brookfield Zoo: Take Notes

When thinking about the best accounts on social media, a city zoo isn't the first thing to come to mind. After reading the attached article in the link below, my mind has completely changed. While the content may not be appealing to everyone, it's no denying that the Brookfield Zoo knows what they are doing.

With only one single location, Chicago, the Brookfield Zoo has to put in work to get followers outside just their central location. That being said, the company does a great job at attracting new followers from all over. This is because they do more than just post about business aspects of the zoo. In addition to posting about hours, deals, coupons, and events, this Chicago zoo keeps the public updated on animal activities throughout the day. It is these updates that gets the company all its followers, because even if people don't live close enough to go to the zoo, they can still appreciate pictures and videos of cute animals. Because who doesn't love cute animals?

The Brookfield Zoo may be a small player in this big world, but they have managed to make a name for themselves on social media. The article posted below highlights that the zoo is awesome at marketing their product, interacting with fans, and announcing updates & coupons. The only thing that they have to work on is sustaining and varying their content. Take notes from Brookfield Zoo.

Link: https://www.qualitylogoproducts.com/blog/brookfield-zoo-social-media-done-right/